







Sascha Barboza
Founder & CEO, Sascha Fitness
Keynote
Authenticity in Action:
Transforming Passion into a Wellness Powerhouse
Sascha Barboza - widely known as Sascha Fitness - is a Venezuelan entrepreneur, author, and fitness nutrition expert who has turned her passion for wellness into a multi million dollar global brand. With a degree in business administration, certifications in fitness and sports nutrition, and a Masters in Nutrition Fitness, she first gained prominence by sharing her personal transformation and science based wellness guidance on social media, amassing millions of followers across platforms.
As Founder and CEO of Sascha Fitness, Sascha leads a successful e commerce company offering premium supplements and lifestyle products with reach across Latin America and beyond, and she has authored best selling books on healthy living that have become staples in the wellness community.
A champion in fitness competitions and a recognized voice in female and Latina entrepreneurship, Sascha balances her business leadership with her roles as a wife and mother of three, modeling an integral approach to success that bridges professional impact with personal fulfillment.



