Manuela Villegas is a Colombian entrepreneur and growth marketing strategist, known for her expertise in building data-driven, creative marketing solutions that unlock scalable brand growth. She is the Founder and CEO of Sí Señor Agencia and Yes Sir Agency, a growth marketing firm with a presence in both Colombia and New York that partners with brands to drive strategy, analytics, automation, and performance-focused campaigns across digital channels. Manuela’s approach blends scientific advertising with strategic storytelling, making her a sought-after voice in marketing and leadership circles. Through her work she emphasizes the importance of strategic thinking, continuous experimentation, and building teams that can scale impact — qualities that reflect her leadership in today’s fast-evolving marketing landscape.